About

💡 Overview We’re seeking a performance-driven Creative Strategist who specializes in ad copywriting, email marketing, and creative design for the business funding and lending space. This project is for CapitalSelector.ai — an AI-powered platform helping small businesses access SBA loans, lines of credit, and private funding faster and easier than traditional lenders. ⚠️ Important: You must have prior experience creating ads or email campaigns for business funding, lending, MCA, or fintech companies. Our backend systems (GoHighLevel, automations, targeting, and delivery) are already set up. What we need now is powerful creative — visuals, copy, and messaging that convert traffic into completed applications. 🎯 Scope of Work 1️⃣ Digital Ad Creative Develop complete ad creative packages for Meta (Facebook/Instagram), Google Display, and YouTube campaigns. Deliverables per campaign: 5–7 ad headlines and hooks 3 long-form primary texts (Meta-style) 3 concise ad texts (Google/Display) 3–5 visual concepts (static or carousel) 1–2 video ad storyboard concepts (HeyGen compatible) 2–3 CTA variations Creative Goals: Communicate trust, speed, and simplicity in funding. Build instant credibility and authority. Motivate small business owners to complete the funding application. 2️⃣ Email Campaigns Create persuasive email sequences for: Abandoned applications (re-engagement) Post-submission nurturing Funding offer follow-ups Educational or promotional drip Each email should include: 2 subject line variants Preview text Persuasive body copy with CTA Optional banner or hero visual concept 🧠 Required Experience (Non-Negotiable) ✅ Direct experience writing ad or email copy for: Business funding companies MCA or small business lending offers Loan marketplaces or fintech platforms ✅ Deep understanding of: Borrower psychology & trust-building in financial ads Advertising compliance and platform policy limits Funnel-based lead generation (click → form → funded lead) ✅ Strong portfolio of real ad creatives and emails used in live campaigns. 🧰 Tools & Platforms (We Use) You’ll be collaborating within an advanced marketing tech stack designed for automation and personalization: GoHighLevel (CRM, automation & email delivery) CloseBot (AI follow-up assistant) EmailBison (high-deliverability SMTP provider) HeyGen (AI video ad generation) Icon (AI brand & design platform) Canva / Figma / Adobe XD (for creative layout) Google Docs (for copy decks) ChatGPT / Jasper / Copy.ai (optional for ideation) Grammarly / Hemingway (for tone & clarity) 💡 We’re open to adding additional tools or subscriptions if you need them to make the campaign successful.