About

We’re seeking a marketing attribution and reporting specialist with deep, demonstrable experience in ActiveCampaign and connected analytics environments (GA4, GTM, paid channels, and CMS-based websites). This role supports a strategic transformation initiative focused on improving marketing attribution, lead tracking, and reporting reliability across multiple channels. You’ll work with our internal team to: - Audit current stack, website etc. - Identify and design an improved attribution model that connects campaign engagement to outcomes and reporting needs - and advise how to get there Optional: Implement tracking and tagging (where appropriate) and document the reporting logic clearly Deliverables will include a detailed data flow map, attribution logic, and setup documentation. Implementation may follow depending on findings. We’re looking for a senior-level specialist comfortable translating complex marketing systems into actionable, accurate insights. Deep understanding of attribution reporting within ActiveCampaign - and it's limitations - is required. AI responses will be ignored.