🇦🇷 Senior Creative Marketing Lead (Argentina) — 30 Hours/Week
Upwork

Remoto
•5 hours ago
•No application
About
Compensation: $1,650–$1750 USD/month (depending on skill) Location: Remote (Argentina Only) Schedule: Flexible, with EST overlap Type: Long-term, part-time (30 hrs/week) Industry: Hospitality • Luxury STRs • New Construction • Real Estate • Lifestyle Brands ABOUT US We are a vertically integrated hospitality ecosystem operating luxury short-term rentals, premium new-construction homes, a property management division, a design-forward construction arm, and elevated local lifestyle concepts. Our brands include: Live Free Hospitality (short-term rentals) Live Free Construction (new builds) Live Free Legacy (luxury tier) Personal brand of the founder We are building experiences, not just houses — and our marketing reflects that. ⭐️ ABOUT THE ROLE We are looking for a Senior Creative Marketing Lead who can take full ownership of our marketing output across multiple connected brands. You will serve as the creative engine + mini marketing director, producing high-quality content, leading brand direction, and managing a junior assistant from the Philippines who handles posting, scheduling, and repetitive tasks. This is a role for someone who is: Creative Autonomous Organized Strategic A storyteller A design thinker A content machine who loves bringing ideas to life You will have full creative freedom and the ability to shape the visual and emotional identity of our multi-brand ecosystem. YOU WILL OWN & LEAD: Content Creation & Production Reels, TikToks, Shorts IG/FB carousels Highly aesthetic photos + graphics (Canva or Adobe) Design-forward branded PDFs (pitch decks, brochures, guides) Weekly newsletter layout and storytelling Seasonal + campaign-based creative Brand Direction Develop and maintain cohesive visual identity across all brands Build a consistent moodboard + brand kit Ensure all outputs feel premium, elevated, and on-brand Improve storytelling, voice, and emotional clarity Campaigns & Strategy Monthly content calendar creation Owner acquisition campaigns (email + video + PDF) STR booking campaigns (seasonal + local event driven) Real estate + construction content strategies Hospitality + luxury lifestyle storytelling Build systems that repeat every month Leadership Hire, train, and manage a PH junior VA Delegate all repetitive work Review and approve junior’s output Maintain a content library + tracking systems Present weekly performance summaries to the founder Analytics & Optimization Review top-performing content Suggest new strategies based on performance Optimize content for TikTok, IG, YouTube Improve CTR, watch time, engagement, and consistency REQUIRED SKILLS Creative Skills Strong reel/TikTok editing Excellent eye for aesthetics and design Strong grasp of color, layout, composition, and storytelling Professional-level Canva skills (Adobe is a plus) Ability to create luxury-coded branding assets Strategy & Marketing Skills Experience running content calendars Ability to plan monthly campaigns Experience with multi-brand marketing Strong written English Understanding of marketing psychology + guest behavior Organizational Skills Self-managed Can run an entire department with minimal oversight Comfortable with deadlines and weekly deliverables Able to project-manage junior team members TOOLS YOU'LL USE Canva (primary) CapCut / Adobe Premiere (optional) Meta Business Suite TikTok Creative Tools Google Drive Notion Later/Buffer (scheduler) SUCCESS IN THIS ROLE LOOKS LIKE: You independently run a full marketing engine Our social accounts show consistent, premium, daily content The brand feels cohesive, aesthetic, and elevated Our campaigns generate owner leads, STR bookings, and engagement You deliver weekly output without needing constant direction You manage the junior VA and free the founder’s time You propose ideas, not wait for them TO APPLY, PLEASE SUBMIT: Portfolio showcasing reels, carousels, branding, or luxury/lifestyle content 1-minute Loom introducing yourself and your creative approach Your CV or LinkedIn A short response: “What are 5 content ideas you would create for a luxury A-frame cabin brand?” WHY YOU’LL LOVE WORKING WITH US Creative freedom Aesthetic brands + beautiful properties Long-term partnership Flexible schedule Supportive founder who values creativity Ability to lead your own micro-team Stable monthly income
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