About

Title: Marketing Assistant
Department: Marketing
Reports to: Director of Marketing
Location: Remote | EST Hours (9:00 AM 5:00 PM)

We are seeking a detail-oriented and proactive Marketing Operations & Reporting Assistant to support campaign execution through reporting, proof of performance (POP) tracking, and content updates. This role will work cross-functionally with channel managers, the merchandising team, and the marketing leadership team to ensure timely and accurate campaign documentation, performance analysis, and content updates on our events and CMP pages.

• Track, collect, organize, and archive proof of performance (POP) for marketing campaigns across email, paid media, web, and social.
• Prepare and submit POP claims to vendors, ensuring accurate data and timely submission.
• Maintain a centralized POP library and ensure its consistently updated.
• Support campaign reporting: create campaign performance summaries using Google Analytics and internal data exports.
• Collaborate with the larger Marketing team to ensure report accuracy and alignment on KPIs.
• Create and update campaign landing pages and event listings using a content management system (CMS).
• Assist with UTM tagging and validation across marketing assets.
• Communicate campaign metrics and issues clearly with internal stakeholders.
• Perform other duties as needed to support the marketing operations team.

• 2+ years of experience in marketing, reporting, or campaign coordination.
• Experience with Google Analytics (GA4 preferred); experience with Looker or similar BI tools is a plus.
• Proficiency with Microsoft Excel or Google Sheets (pivot tables, VLOOKUP, basic formulas).
• Experience with Content Management Systems (CMS) such as WordPress, Magento, or custom tools.
• Basic Photoshop skills for quick image edits and content formatting.
• Familiarity with UTM parameters and performance tracking.
• Strong attention to detail and organizational skills.
• Excellent written and verbal communication skills.
• Bachelor's degree in Marketing, Communications, or related field.

• Strong attention to detail (particularly with numbers, links, and dates).
• Proven experience with reporting tools (Google Analytics, Excel).
• Ability to meet deadlines reliably and communicate delays or blockers early.
• Ability to work EST business hours and support fast-paced marketing calendars.
• Experience using a CMS for web content updates.
• Comfortable working independently, following instructions, and applying feedback.

• Clear, professional communicator
• Proactive problem-solver
• Willingness to ask clarifying questions and suggest process improvements
• Adaptable and collaborative team player
• Resourceful and curious about learning new tools

• Experience with Looker, Power BI, or another visualization tool
• Familiarity with eCommerce or retail marketing performance metrics
• Understanding of paid media performance metrics
• Experience working with remote or offshore teams
• Experience supporting vendor marketing claims (MDF, co-op programs)